WENDT CORPORATION, North American leader of shredding and separation recycling solutions, today announced the formation of WENDT CORPORATION GmbH. The formation represents a continued growth strategy by the company to expand its international presence and better serve customers globally.
With WENDT’s 45 years of experience and success in North America, the development of WENDT GmbH establishes an operational footprint and easier customer access to WENDT’s products in the European market. WENDT will leverage complementary resources of many European partners, including long-standing partnerships with MTB (France) and Moros (Spain) to support manufacturing in central Europe. The exclusive partnerships will aid in accelerating strategic delivery of WENDT’s scrap processing plants throughout Europe and Asia, while also providing sales, service, and support directly from Europe.
The announcement of WENDT GmbH comes after the company released international expansion plans with the promotion of Ethan Willard to Global Director of Business Development and the hiring of industry veteran Dennis Law in July. “As we can proudly call ourselves the market leader in North America, WENDT CORPORATION now shows our commitment to support global market demands for our shredder technology,” said Law. Based out of Germany, Law’s efforts will focus on direct sales in Germany, customer engagement and after sales, service and support. He will also be responsible for the coordination of WENDT’s partners for the execution of projects and international sales and strategic agreements. Law added, “Our in-house manufacturing capabilities and long-term partnerships position WENDT to offer our full portfolio of customized solutions, premium quality products, competitive pricing and 24/7 support to the European market.”
In 2019, WENDT outlined a strategic plan that more closely aligned with the company’s priorities for future growth. These transformation initiatives have aided the company to accelerate enterprise growth and establish a global framework to serve customers worldwide. During that time, WENDT restructured its sales organization with the addition of Regional Sales Representatives, while expanding its project management and engineering teams, and doubling staff on the service team. The company also invested heavily in global supply chain capabilities to meet evolving needs of customers. WENDT established partnerships with highly specialized companies, strengthening the company’s ability to deliver more product, on-time and with better quality.
“We have taken a conservative approach to our growth strategy but have continued to position ourselves for future growth as a global enterprise,” said Tom Wendt, President of WENDT CORPORATION. “The organic growth we have experienced over the last ten years along with the strategic initiatives we’ve established have paved the way to the formation of WENDT GmbH. Our streamlined processes, growing strategic partnerships, investments in best-in-class technology, and our European manufacturing capabilities all contribute to the strong foundation that will make us successful as we enter new global markets.”